The International Association of Golf Tour Operators (IAGTO) held the International European Convention 2023 in the wonderful city of Marbella and Los Naranjos Golf Club participated every year. A total of 250 guests attended the event intending to develop a framework of workshops. Business meetings took center stage in order to promote destinations and establish tourist connections around the world of golf.
What is the International European Convention 2023?
The International European Convention 2023 is the annual meeting of the International Association of Golf Tour Operators, established in 1997. It currently has 2,435 members including accredited golf tour operators, golf resorts, hotels, golf courses, airlines, tourism offices, and business partners in 90 countries, among other services.
Objectives of the International Association of Golf Tour Operators
IAGTO aims to develop services and activities that directly benefit members. That is why they are continually developing to optimize standards throughout the golf industry, helping destinations position themselves to attract more business. They also seek to offer the best possible experience to all golf enthusiasts.
Golf courses can opt to have tourism audits with IAGTO to analyze their strengths and weaknesses to attract more visitors. In addition, IAGTO has developed a Quality Assurance Certification program. The purpose of it is to qualify and identify all those golf facilities that provide the best possible experience for the first time.
How many conventions does IAGTO hold?
In total, the International Golf Tour Operators Association holds three annual conventions: the North American Golf Tourism Convention (NAC), the Asian Golf Tourism Convention (AGTC), and the European Convention (IEC). These conventions bring together all types of buyers and suppliers. They also organize annual press and familiarization trips to golf destinations around the world.
In 2000, IAGTO established the International Golf Travel Writers Association (IGTWA). The goal of the association is to recognize and support the work of journalists who enhance the golf industry through their reporting.
The IAGTO Golf Tourism Awards 2023
With the aim of rewarding the outstanding achievements of some golf destinations, IAGTO holds the Golf Tourism Awards each year, along with an Honorary Award. They were established in 2000 and are voted on by golf tour operators.
The IAGTO Golf Destination of the Year 2023 Awards have had Cyprus, Dubai, Los Cabos, South Carolina, and Thailand as winners. The International European Convention 2023 kicks off on April 24 at 10:00 am and the event concludes on April 26 at 8:00 pm.
Los Naranjos at the International European Convention 2023
The International European Convention 2023 is known as the IAGTO European Convention (IEC) and Los Naranjos Golf Club is a loyal participant. It has attended the Convention every year consecutively since 2006 and has been one of the protagonists this year. It was held in Marbella (on the Costa del Sol), which is renowned for its high-quality golf clubs. Precisely, Los Naranjos is one of these golf courses recognized for the quality of its services. In addition, it generates a really pleasant atmosphere for the players.
The IEC is intended to mimic conventions like those in Asia and North America. To this end, it featured pre-scheduled table appointments with two days devoted entirely to meetings between buyers, suppliers, tourism organizations, and service providers.
Demand has been so high that its capacity has increased from 250 to 280 tables, with an emphasis on suppliers who are members of IAGTO from the European Mediterranean countries. However, it does not lose its open-mindedness to suppliers from the rest of Europe and beyond.
The International European Convention 2023 is sponsored by the Royal Andalusian Golf Federation, Costa Navarino, Zest Golf, and Vamoos. It has been an exciting meeting and is always a perfect opportunity for golf professionals to obtain quality information creating new business opportunities.