After the recent incorporation of the WiFi marketing system in Los Naranjos, all the media have echoed the possibilities and repercussions that this new tool has for the golf course and online tourism. To continue disseminating and exposing the advantages of wifi-marketing, Emma García, de los Naranjos, had the pleasure of giving a presentation at the Master of e-tourism at the Faculty of Tourism, where she spoke about the objectives and scope of the e -tourism, as well as the predominant role of wifi marketing.
Emma García, from the commercial department of Los Naranjos GC, had the pleasure of being part of the e-tourism master’s degree at the Faculty of Tourism of the University of Malaga. The commercial manager of the golf club was explaining the relationship between the WiFi Marketing that has been developing there for a few months and its firm and interesting link with electronic tourism, or e-tourism.
Los Naranjos GC is one of the first golf courses to have an advanced Wi-Fi marketing system. A few months ago the club previously presented its functionality to the media, already at full capacity; being able to be in contact with the client at all times. Nowadays it is unthinkable to be somewhere and that there is no Wi-Fi connection. But also, if this Wi-Fi connection allows the user to have in the palm of his hand, offers that are adjusted in a timely manner, according to the characteristics of the same, this is something that the visitor will always appreciate.
Through this tool, Los Naranjos GC is in permanent contact with its clients in a less invasive and more profitable way. In this way, the golf club is able to launch last minute offers, in real time and always adjusting to the profile of each user.
On the other hand, we cannot forget the main parameters on which the internet revolves: Quality, Security and Control over the network. Nowadays, if we refer to innovation, the most cutting-edge and significant advances refer to the optimization and implementation of tools that serve as a communication channel between users and the establishment, via WiFi. In this way, from Los Naranjos GC, it is possible to understand 100% the client’s needs.
The technical aspect of WiFi marketing and its infrastructure cannot be ignored either. On a technical level, the resolution and the result of the WiFi connection are notably improved, thanks to high technology and the new network access points that Cibersuite has installed in the golf club, thus improving the experience for all customers.
